Friday 21 January 2011

If you’re miserable, quit and do something else. If you’re still miserable, it’s you.

‘If you’re miserable, quit and do something else. If you’re still miserable, it’s you.’

I received a fun email the other day with a list of humorous, yet insightful business missives which included this one. It got me thinking about the inevitable questions that most people have about career happiness and job satisfaction that arise around New Year; a time of year which somehow never fails to make us consider the past year’s achievements and future plans. A couple of dark, dreary morning commutes in January can really bring all your misery to the forefront and make it seem like it’s time for a new start.

It’s not the easiest time to change jobs though, The public sector alone is planning to shed 600,000 jobs by 2015, and the online HR forum, Personnel Today, predict up to half of all UK employees plan to change jobs this year. It’s a well documented fact that most employment changes happen in the first three months of the year, so it pays to be prepared for a competitive job market.

But how do you give yourself the best chance of finding a new job? Here are some tips to get prepared:

First steps:
Think about what you’re good at, and what would make you happy.
It’s easy to do yourself down, and think, after years on the same treadmill, that you’re not talented. Have a long hard think about yourself. Are you an ideas person? Do you enjoy explaining things to others? What really motivates you? Is there an industry sector, or even certain companies that you’d love to work for? Make a list of your skills, experience and values. Look at how these fit the needs of your target employer.

Do your research, and make sure that you also know the downsides to that ‘dream job’ too. If you have to take a salary drop, you need additional training to make yourself qualified or you simply need to find out what’s boring and frustrating about your ideal role (every job has them!) so you know exactly what you’re letting yourself in for.

Writing your CV:
A sharp, professional CV is an essential, but it can be hard to know what will impress a potential employer. If you need help, here at Blue Box Recruitment, we offer a tailored CV writing service that could give your application the edge. Otherwise ask advice from trusted friends and really think about what your future employer would want to know about you. Make it clear, logical, positive and use strong words for impact, not glitz and gimmicks.

And don’t forget the cover letter, tailored to your reader, which gives you another opportunity to sell your skills.

Where to look:
Online is most people’s first port of call now. Look for job title, industry sector and geographical area. Register with reputable recruitment sites and agencies, but beware of those scams that ask for payment for ‘job lists’. The local papers can sometimes reap fruit as many smaller businesses do not advertise online, and casting your net widely, often in unconventional areas, may yield surprising results. All industry sectors use admin, HR, IT and some sort of customer service and communications, to some extent. Just because you’ve spent your life in the NHS doesn’t mean you don’t have transferrable skills for manufacturing or retail, for example.

Use the internet to your advantage:
Making your CV available online is a great start. Use succinct language that is rich in keywords. Try the Google tool, Adwords, to see what popular terms refer to your job description, personal specification or industry.

Building your online profile through networks such as LinkedIn, Xing or on industry associations’ websites spreads the word about your skills. If you use more social media such as Facebook, Twitter or MySpace, be very careful to show yourself in the most professional light. Make sure casual viewers don’t have access to your drunken party photos or risqué jokes. Think what you’d be happy for your future boss to see about your private life.

Use your network:
Asking friends and business acquaintances to keep an ear to the ground for you, or even refer you to others is an excellent way to raise your profile and put in a good word for you. Former employers and colleagues may also have information that could help in your job search.

And ensure you are easy to get hold of. Check your mobile has voicemail turned on, monitor your emails daily and always reply to messages promptly.

Be prepared for your interview:
See our website for top tips in interview techniques, but make sure you are well prepared. Anticipate questions, and have positive answers ready; know your strengths and have your ‘elevator pitch’ well rehearsed.

Look the part in dress code and body language. Be nice to everyone you meet, just because the girl on reception greets you and offers you coffee, doesn’t mean she isn’t the boss who then interviews you. You only get one chance to make a first impression.

Take the long view:
Times are hard, and you may not be successful straight away, but treat your search for a new job professionally. Do something every day towards achieving your goals even if it’s just reading the business pages online.

Sign up for courses or extra training that will help in your long term future; look at the world and imagine how it will be post-recession. Some industry sectors, like renewable energy, customer services and medical research are in a boom. Where will your skills fit into a changed economy?

Or would starting your own business be the answer to your future happiness?

Be Tenacious:
Use your resources, seek professional help, and be determined – many people have been in your shoes and if you asked them, they would tell you not to give up. Believe in yourself and don’t give up!

If Blue Box Recruitment can help you in your job search, contact us at enquiries@blueboxrecruitment.com or see our website, http://www.blueboxrecruitment.com/

Thursday 6 January 2011

New years Resolutions for Businesses

New Year’s Resolutions for Business:

The quieter time during the festive break offers a perfect opportunity to take stock of your business. New Year is synonymous with resolutions, usually involving some sort of exercise, healthy eating or lifestyle improvements. But why not apply some of the same fervour to your business? And as profits improve, you may even be able to maintain your promises longer than you can enjoy salad and jogging in January!

Here are a few ideas:

Dust off your business plan
Business planning lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. The most successful business plans are written down and shared with everyone involved, not filed away in a cupboard or just existing in your head. If you’ve never had one, why not seek advice from a professional consultant to guide you through the process for the first time. Not only will this help you avoid costly mistakes, but you will stay on track and feel more focussed and relaxed in the year ahead.

Join a business or networking group.
Owners of small businesses can often feel like they’re on their own. There’s nothing like talking to other business people for sparking new ideas, making contacts and raising awareness of your business. Whether it’s a group designed for local networking with all types of other businesses, or it’s specific to your industry, being part of a group will revitalise you and your business.

Learn how to delegate
There are so many things to do when you’re running your own business that a common failing is to delude ourselves that we need to do all of them. Then we can’t understand why we’re tired, tetchy and have no time for anything else. If this sounds like you, it’s time to let someone else do some of the tasks for a change.

Delegation is the key to a healthy work-life balance. If you really can’t see the wood for the trees, or find it impossible to let go, you would benefit from the insight of an external consultant who can look at your business objectively and with your interests at heart. A free consultation with a business expert could be the saviour of your business, your health and your personal life.  Make 2011 the year you started to put yourself first!

Promote your business consistently
Times are hard, and during these economic dark days spending on marketing can seem like a luxury expense. But there are lots of low cost ways to promote your business creatively that can reap great returns. Think about what advertising, direct post or email, or promotions have caught your eye, and what made them successful. Look at your competitors, and what works for them. Build marketing into your business plan on a regular basis to keep the momentum going through the whole year.

Take a look at your website
Most businesses set up a website in the early days, but then it gets ignored as the daily demands of the business take up your time. Is it time it needs an overhaul? Just writing some new words for the main pages and updating the News section can give it a lift in the Google rankings. Installing free Google analytics can give you an insight into who is visiting your site, and what they are looking at. By understanding your customers you can tailor your website to meet their needs, while also optimising it for the search engines. If you need help in achieving the original objectives you had for your website, contact us. A free website review could give you some ideas for improvement in 2011.

Know when to cut your losses.
Not all products are going to be best sellers, all sales methods aren’t going to work for everyone, and all suppliers and contractors aren’t going to be ideal for your business. If a product, process or business relationship isn’t working for you, stop wasting your energy on it and move on. Don’t invest a lot of time trying to make the unworkable work. Cut your losses – something better will turn up.

Learn something new.
Most of my clients are busy people, dealing with a whole raft of different issues and challenges. However you need time to consider the bigger picture, and develop yourself as an individual. Personal development increases satisfaction and motivation, as well as having a positive impact on business. Remove yourself from the everyday ‘fire fighting’ to assess your future strategy. This could be taking up the offers of training (for example, Businesslink provide an excellent range of free one day courses) going to a trade show and actually sitting in on the seminars held by the industry experts, or simply buying a business book and reading it.

There are huge numbers of business books that could broaden your knowledge in a particular aspect of business, as well as biographies of successful entrepreneurs that can be inspiring and motivating. A wander round your local bookshop can be a joy during the holidays, and a refuge from the department store sales. Take your time to browse for a book that lifts your spirits and opens your mind to new ideas.



One thing I find common to all of my clients who have their own businesses is their perceived lack of time. Most of you are covering a huge breadth of tasks in your business, but the incessant focus on day to day issues means that you spend little time reflecting on the bigger picture. The New Year period affords you the perfect opportunity to make some changes to ensure that hum-drum management issues do not distract you from your wider business objectives.

If you would like any help in business planning, marketing or website improvements, training or personal development, Blue Box Management Consultants will be happy to help you. Why not book a free appointment to talk through your business ideas for 2011.

Tel 084 3289 3288
See our website on www.blueboxconsultancy.com