Welcome to the last part of our Marketing Methods Matter series.
In this post we will look at SEO (for the uninitiated that is Search engine optimisation). But, before we look at what it is and how you do it, lets examine what can it do for you;
Search Engine Optimisation in a nutshell is making not only potential consumers, but also Google, aware of your online presence, usually it is a website, but it can be a blog, or social media platform. This will benefit your business by building authority with Google to find a place on the all important first page of the search results and developing relationships with your customers.
Google is still ranked the number 1 search engine in the world (in second place is YouTube). Google logged over 5.9 billion searches PER DAY in 2013 (Youtube logged over 1 billion unique site visits per month during 2013). Youtube, interestingly enough, has been owned by Google since 2006
What are the ways to do it?
Google and potential clients will follow pathways to your online space. Link building creates those pathways and is the mainstay of the SEO industry. There are many ways to do this. The more links that there are the more authority will be given to your online space. Having said that, the links must appear natural and be appropriate to the content they are in.
Content can be anything from the 140 characters of a tweet, an business update that is only a few lines long on your blog or face book page, or a 400+ word article that is posted on to your blog with at least one link to your site and a link out to a trusted source such as wikipedia, or an article submission site like Ezine where you put a call to action at the end of the article with a link back to your online space.
Your content, however long, must be well written, unique and relevant. Google does not like duplicate content and will disregard it. You can still make more out of your longer pieces of content by letting people know about them on your social media accounts, not forgetting to include a link to the actual post.
Posting on your social media accounts can be time consuming because there are so many. There are differing opinions on how many you should have, and how often you should post, just to complicate it even more it's not the same for all of them. Current thinking is 5 times a day, every day for Twitter, but usually only posting once or twice a day on Facebook is enough..
Although there are hundreds to have a go at, opinion is divided on whether it is best to churn out updates with an automated regularity on all of them or focus your efforts on three or four of the main ones and find an industry specific on to be involved in.
This brings us to the end of our little dip in to marketing methods that matter.
You can learn more about Blue Box, our team, and what we do at www.blueboxconsultancy.com