Monday 24 February 2014

Marketing Method Matters (4) the effective use of SEO

Welcome to the last part of our Marketing Methods Matter series.

In this post we will look at SEO (for the uninitiated that is Search engine optimisation).  But, before we look at what it is and how you do it, lets examine what can it do for you;

Search Engine Optimisation in a nutshell is making not only potential consumers, but also Google, aware of your online presence, usually it is a website, but it can be a blog, or social media platform. This will benefit your  business by building authority with Google to find a place on the all important first page of the search results and developing  relationships with your customers.

Google is still ranked the number 1 search engine in the world (in second place is YouTube).  Google logged over 5.9 billion searches PER DAY in 2013 (Youtube logged over 1 billion unique site visits per month during 2013).  Youtube, interestingly enough, has been owned by Google since 2006

What are the ways to do it?

Google and potential clients will follow pathways to your online space. Link building  creates those pathways and is the mainstay of the SEO industry. There are  many ways to do this. The more links that there are the more authority will be given to your online space. Having said that, the links must appear natural and be appropriate to the content they are in. 

Creating Content

Content can be anything from the 140 characters of a tweet, an business update that is only a few lines long on your blog or face book page, or a 400+  word article that is posted on to your blog with at least one link to your site and a link out to a trusted source such as wikipedia, or an article submission site like Ezine where you put a call to action at the end of the article with a  link back to your online space. 

Your content, however long, must be well written, unique and relevant. Google does not like duplicate content and will disregard it. You can still make more out of your longer pieces of content by letting people know about them on your social media accounts, not forgetting to include a link to the actual post.

Social Media

Posting on your social media accounts can be time consuming because there are so many.  There are differing opinions on how many you should have, and how often you should post, just to complicate it even more it's not the same for all of them. Current thinking is 5 times a day, every day for Twitter, but usually only  posting once or twice a day on Facebook is enough..

Although  there are hundreds to have a go at, opinion is divided on whether it is best to churn out  updates with an automated regularity on all of them or focus your efforts on three or four of the main ones and find an industry specific on to be involved in.

This brings us to the end of our little dip in to marketing methods that matter.

All of us here at Blue Box hope that you enjoy reading our blog.  If this post has raised any questions or if you want help and advice with the implementation of your marketing strategy (or if you just want to talk to us about any aspect of business development or improvement) please do not hesitate to contact the team by telephone  on 084 3289 3288 or by email at 

You can learn more about Blue Box, our team, and what we do at

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