One of the greatest truisms in business
is that your clients want to be treated like royalty – it is a fact that cannot
be disputed, and why shouldn’t they?
Your clients are paying you their hard
earned money and they want to know that you are actually going get the job done
for them
They have trusted their business with
you and they want to know that you are not like everyone else in your industry
who promises the world and never delivers
They have engaged with you and they want
to know they’re dealing with an expert - an expert who’s going to guide them
through the complexities of their problems and take them from point A to point
B as smoothly as possible
They want to know you care about their
challenges and you’re doing all you can to deal with them
In essence, they want a premium and exclusive
service!
And as business owners, we should all
want to offer that kind exclusive service because it is what your clients want!
At least it is what the very best clients want
The ones who appreciate the value you bring,
the ones who respect you, and the ones who are willing to pay a premium to get
the very best of the best
But here there is a tradeoff - if you
want to offer an exclusive service, you will inevitably have to exclude people
- it comes with the territory!
Of course, this makes absolute sense and
it’s actually quite a simple concept to grasp - but we see so many businesses getting this so wrong
They claim they offer an “exclusive
service” but when you look at their business in more detail, you’ll quickly see
that what they offer isn’t exclusive at all - instead what you will see is that
the are willing to take on just about anyone with the ability to pay (and
sometimes they will even forsake this criteria as an absolute requirement)
In my mind, that does not equate to
providing an exclusive service - in fact
this describes a service that is commoditized and open to just about anyone
But does everyone deserve the same
treatment as your very best clients? Do
you think that offering a commoditized service will allow you to command the
prices that you know you are worth? Do you think that your ideal clients – the
ones who want and demand a truly exclusive service - are going to want to work
with a supplier who offers a bog standard, one-size-fits-all service to
everyone?
The answer to all of these questions is,
of course, NO
However, if you want to grow your
business with the types of client that trust and respect you and the services
that you offer, if you want to dominate your market, and if you want to be seen
as the go-to person within your business sector, If you want to charge the
prices you deserve and have a long line of clients willing to pay you, then you
have got to start excluding people instead of making yourself available to
everyone and anyone
If you want to learn more about creating
a strategy to make your business exclusive, or you just want to learn how to
get more, better value clients, then get in touch – we would love to hear from
you
You can contact us by email – enquiries@blueboxconsultancy.com
(for management consultancy clients) and hello@blueboxrecruitment.com
(for executive recruitment clients)
Alternatively, you can call us on 084
3289 3288 (for consultancy) or 08456 894 894 (for executive recruitment)
Or if you just want to learn a little
bit about us and what we do (and who we do it with) the check out our websites
at www.blueboxconsultancy.com
or www.blueboxrecruitment.com
Until the next time, take care, be bold
and do good business
