Sometimes I have to get tough with
clients – they work with us for a reason (and that reason is usually that they
want to improve their business). We
agree at the outset what WE (Blue Box) are going to do and what YOU (the
client) are going to do. It is never our
aim to give you more work than you can handle – HOWEVER, if we agree something,
then I expect that it will be done (and I expect that you will expect me to
challenge you when it is not)
I am always disappointed when I
return to a client, following a really positive previous meeting, only to find
that for one reason or another, they’ve taken their foot off the pedal, got
complacent and started making lame excuses as to why they haven’t done what
they said they were going to do…
It’s quite common for this to happen
every now and then… And to be honest, a ‘telling off'’ when they’re not doing
what needs to be done is partly why they pay me
It’s my job to make sure they keep on
top of their game
No Matter how big and challenging
their end goal is… It’s my job to make sure they do the little things that lead
up to the big event at the end… Taking each baby step with them
Every time they don’t do what seems
like a minuscule task in the grand scheme of their bigger goal, it’s a baby
step they haven’t taken
And all in all success is all about
baby steps - small events that lead to the big end goal
It’s easy to make the mistake to
think that when a marathon runner - or any other type of athlete - wins a gold medal
that it’s because they’ve ran a great race or they’ve been on top form that
particular day
And although that may be true in one
sense, in actual fact, the vast majority of the race is won in the weeks and
months before
It’s the weeks of training and
preparation in the gym, the strict diet and strategy planning that wins the
race. It’s all about laying the
groundwork!
Cyclist Bradley Wiggins is known for
getting in 86 miles of training even on Christmas day
Think about that;
Whilst all your rivals are staying
indoors eating mince pies and stuffing their faces with turkey, and sausages
wrapped in bacon – you can be out there getting in the base miles. Never forget
– that will be 87 rainy and windy miles that you’re competitors have lost to
you – forever. Physical gain, - marginal – psychological advantage –
incalculable.
It’s all about the groundwork!
And the same rules apply to your Business
Every time you make a sale, generate
a lead or retain business, It’s not because of something you’ve done on that
day or even that week;
It’s because of the months of
preparation you put in beforehand…
With that being said, if you’re not
getting enough of it. That is, - if you want more clients, want to generate
more leads and want your current clients to spend more with you, then you need to
lay the groundwork properly
If you want to take the first baby
steps to improving your business then call our team now on 084 3289 3288 or
email us at enquiries@blueboxconusltancy.com
we are always happy to hear from new and existing customers
If you want to learn more about Blue
Box, the things that we do, and the people that we do it with, the check out
our website at www.blueboxconsultancy.com
Until next time, be bold and do good
business
